Creative Strategy & Storytelling
Specialising in strategy-backed creative leadership and functional production solutions to create impactful content and tell the stories that matter.
Voss Website Design & Development
Project Management: Designing the New VOSS Water Website
Leading the design and development of the new VOSS Water website required:
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Strategic Planning:
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Aligned stakeholders around a clear vision.
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Collaborated with VOSS leadership and Oker to define a modern, premium digital presence.
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Established priorities, goals, and a comprehensive roadmap.
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Agile Execution:
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Facilitated collaboration across design agency, developers, and Voss senior management.
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Set key milestones for each project phase (concept, wireframes, prototyping, development).
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Coordinated technical planning, including navigation, product selection, and global optimization.
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Ran progress review meetings with design and dev teams to ensure progress was tracking with time and budget.
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Content Creation, Curation and Comissioning:
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Developed a strategy highlighting VOSS’s values: purity, sustainability, and sophistication.
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Lead extensive cost effective, time intensive shoots across the Voss product range.
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Curate and refine content from global agencies to align with modernised style guide
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Brief and manage copywriters for web content refresh
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